Website content is king. No, seriously. All too often law firms feature boring dribble that doesn’t make sense to the average reader – while expecting that content to draw in new clients.
The content on your website is what attracts new clients; therefore, if your content isn’t working, then it might be time for an improvement. But, how do you give website content a boost when you’re discussing such serious topics?
Drop the Legalese
While you want to prove you know the law, save your consultation for that. Website content must speak to the average Joe (or Jane) and it is unlikely that he or she understands civil codes or even state statutes for that matter.
Instead of using difficult-to-decipher legal terminology, stick to terms and concepts that your average client can understand. When they understand, they are more likely to relate, which means more site conversions.
Do Not be a Robot
Even if you don’t have legalese scattered all over your website, how is the tone? Ultimately, you want a client to trust you. If you do not show any personality in your website’s content or you come off cold and stiff, new clients may be less likely to contact you than if you showed you were a real person.
You can keep your website content professional and firm, but add in some blogs so that you can show your personality, and be a little less “professional.” You don’t need slang terminology and you do not need to dull down your expertise, but you need to be conversational. After all, clients need to visualize having an in-depth conversation with their attorney.
Skip the Keyword Stuffing
Website content does not have to be stuffed with keywords to get search engine attention. While keywords are certainly important, your content should be written naturally and not written just to stuff in the keywords.
Hire a Pro
If you are not a natural wordsmith, there is no reason to despair. There are professionals out there that can handle your content marketing, website content, and even social media – giving your content the human element when you don’t have the time. Marketing yourself and competing against other attorneys isn’t easy, but with the right professional by your side, you can develop amazing content that attracts your target client.
Contact Real Legal Marketing today to learn more about our innovative content marketing packages. We can help you design everything from your biography to social media presence and more. Call us at (866) 546-5668.