If you are like most lawyers, then you realize just how important a functional and appealing website is. Getting a website built is just the first step in making this investment work for your firm. Without upkeep and fresh content, you will find it hard to keep a steady amount of traffic on your site. The first thing a prospective client will see when logging onto your website is the homepage. The homepage is important because it allows you to make a good first impression on a visitor. Below are some of the essential things your homepage will need.
Fast Loading Times are a Must
One of the biggest problems you will face with your website if loading times. If a visitor has to wait too long for your homepage to load, they will usually move on. The only way you will be able to get faster load times is by implementing a great web design and getting proper hosting. Be sure to speak with your web designer to find out more about how to make your pages load faster. Spending more money on quality hosting will be well worth it in the long run.
Your Contact Details
Some lawyers get so wrapped up in the way their homepage looks that they forget about basic information. If the contact information on your homepage is hard to find, this can create some major problems. Your main goal should be having visitors to your website call your law firm. If they cannot find the phone number to reach you, it will be hard to grow your client base.
The Types of Cases You Handle
Another important thing you need to make sure you put on your homepage is the type of cases you handle. When a person visits your website, they will be looking for some legal help. Having the types of law you practice clearly displayed will help visitors to the website figure out if you can help with their particular needs.
Client Focused Homepage Content
The last thing any prospective client wants to see is a homepage filled with legal jargon. Neglecting to target your content for prospective clients can lead to a lot of missed opportunities. Ideally, you want to speak to your prospective customers through your content. You want to let them know what you do and how many people just like them you have helped. Having this type of client focused content can go a long way when trying to convert visitors into actual clients.
Contact Forms Are Great
In some cases, a person will not be able to call your firm for various reasons. In situations like this, having a contact form readily available is great. These forms will allow you to get an idea of what a person needs and contact details so you can extend a helping hand to them.
Let Us Help You With Your Legal Web Design!
The team at Real Legal Marketing can help you with your web design needs. All of our designs are responsive and appealing. Call us today and have us take a look at your website and give your some ideas.