46 percent use mobile exclusively when performing research online.*
70% of Mobile Searchers Call a Business Directly From Search Results**
55 Percent of Mobile-Search Driven Conversions Happen In One Hour or Less***
I am not sure what else needs to be said about mobile search, these are not my numbers (I have given credit and some links below for the articles they came from) but this is not the first time I have heard these numbers.
Look at it this way :
If 100 people are going online to find a Fort Lauderdale personal injury attorney, 46 will use a mobile device to find one, 32 will call directly from that device and 17 will call within the hour.
Did you just lose 17 calls? Well not really but I think you get the idea.
Mobile is the future of search and your law firm needs to grab these clients now or another firm will. Mobile website or responsive web design is a must in legal website design, you need to talk to your marketing team today and put together a mobile plan.
For the record the blog was researched and written on my IPad.