15 Ways To Start Driving New Case Intake

Driving Your New Case Intake!

Online legal marketing is like running a race. You are trying to outrun your competitors, pushing yourself until it hurts to win the race, and reach out for that gold medal. And that gold medal has SUCCESS engraved.Legal marketing is like that.

It’s not easy, but there are steps you can take to make it easier. First, you need to start with your goals. What are they? Are they measurable? How are they tied to your firm’s goals?Secondly, make a list. Here…we started one for you. Here are 15 things you can do to begin attracting better case intake.

1.

Go Google or Go Home

Here we really mean make sure Google is set up correctly. How do you know if Google is set up correctly? Here are a couple of areas you should check:

  • Google Analytics
  • Google Webmaster
  • Google+
  • YouTube
  • Blogger
  • A Gmail account

All of these are a must and will help your law firm grow.

2.

Take A NAP

Not literally. We don’t mean catching up on your Z’s this afternoon with your cat. NAP stands for Name, Address, and Phone, but for your law firm it means rank and referral volume. NAP is your profile that you place on hundreds of directories all over the web. Search engines look favorably on proper NAP set up and placement, and also helps drive referral visits to your website.

3.

Legal Directory Placement

Legal directories will drive clients to your door and boost your website’s rank. Lawyers.com (Martindale Hubbell), Avvo.com, FindLaw, Nolo.com and about 40 other directories all matter. Fill them out correctly and completely and spend money when you need to.

4.

Stop Making Excuses and Start Blogging

Yes, you’ve heard this before and it is still true. Churning good, unique, and compelling content matters, and will drive traffic and boost your website’s rank. And, remember, quality over a quantity. Stop making excuses and start blogging.

5.

Give Your Facebook a Facelift

Love it or hate it, social media works. Facebook, Twitter, LinkedIn, and Pinterest are great places to start. Make sure each section of your profile is filled out completely…and don’t forget about crafting a unique “about us” section. Then, start sharing!

6.

Fix for Your Website

Yes, a redesign would be great, but you won’t get anywhere with an SEO professional to tell you where you are making errors. Fixing things like duplicate content, title and meta description errors, page headers, and image alt tags are great places to start. These little changes can make a huge difference!

7.

Content Means a CONNECTION

Each page of your website content serves as an entry point for a visitor—or a potential client. So make it work for you by beefing up the content. List your practice areas and write a page of content about each. Then, place that piece of content (and have your SEO folks add an image or graphic and optimize) and voila! You’ve just created a new way to connect with clients.

8.

Who Are You Gonna Call?

So you’ve fixed and redesigned your website. You’re “sharing” everything about your firm—from your firm’s successes to the name of your third grade teacher (not really, but you get the point…) And you’re publishing content like nobody’s business. Nicely done. But now you need a call to action. You’ve given your visitors and clients a number of good reasons to contact you, but not a way for them to actually contact you. Be sure you display your phone number somewhere that is easily accessible.

9.

Manic Media

Another way to help beef up your website traffic, engage with customers, and secure your online presence is to embrace visual media. One way to do this is to record brief videos. You don’t have to get dressed up in a three-piece suit or spend thousands on a professional video crew. Simply start by recording video segments of 45 to 90 seconds each using your phone or other application. Talk about your practice areas, talk about your firm, or talk about industry-related news.

10.

Keywords are Key

Unless you’ve been living under a rock for the last decade, you’ve probably heard of keywords. Even if you aren’t exactly sure how they work, you’ve at least heard of them. Our advice? Don’t create content without them. Where do you find them? Ask you SEO team to provide you a list of trending keywords each month, and then build your content off of them.

10.

Keywords are Key

Unless you’ve been living under a rock for the last decade, you’ve probably heard of keywords. Even if you aren’t exactly sure how they work, you’ve at least heard of them. Our advice? Don’t create content without them. Where do you find them? Ask you SEO team to provide you a list of trending keywords each month, and then build your content off of them.

11.

Recycling…Not Just for Bottles and Cans

Even if you feel like you’ve come down with a bad case of writer’s block or you’ve exhausted all your content ideas, you haven’t. One way to save your content is by recycling. By using Google Analytics, check out to see which blogs are most popular. Then, repurpose or “update” that old blog and publish it as a new one. Remember, if there’s a will, there’s a way.

12.

Tell a Story

Every law firm has a story. Even if you aren’t a writer, you can still tell a story…and the good news is the world of content and online marketing is all about story telling. So have a writer draft a piece of content that tells the world your unique story. No, it probably won’t get you a star on Hollywood Boulevard, but it can help get you clients.

13.

Seeing is Believing

So you’ve got your website fixed and your content nailed down. Now you need some visual aids and graphics. Human beings are stimulated and attracted by pretty pictures. You can create infographics that are educational, tell a story, and serve as a visual aid.

14.

Analytics are ACTIONABLE

Today’s marketing world is all about business intelligence—or more commonly known as BIG data. But what does this mean? And doesn’t BIG data sound a bit…overwhelming? It can be, if you aren’t sure of what to look for or how to interpret your own data. Have your SEO team run you weekly reports on your website’s traffic to determine what’s working and what isn’t. This will help to make more informed decisions about your firm’s marketing efforts.

15.

The Internet Can Save Your Life…(and Your Law Firm)

The Internet has overpowered and completely dominated our planet. It has changed the way we conduct business right down to how we buy groceries. You can’t afford not to jump into the online marketing race. With the help and correct implementation and execution of a solid legal marketing strategy, the Internet just might save your life…and the life of your law firm.

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