Content Marketing

Writing Content Non Legal-Minded People Can Understand

By December 28, 2016 No Comments

A lot of hard work goes into being a lawyer. One of the main mistakes lawyers make when it comes to their blog content is making it too complex for the average person to understand. Filling content with legal ease and jargon can confuse the reader and may cause them to give up on reading a blog shortly after starting. The last thing you want to do is alienate your audience due to a lack of easy to read content on your site. When trying to write

Writing Content Non Legal-Minded People Can UnderstandThe last thing you want to do is alienate your audience due to a lack of easy to read content on your site. When trying to write content for your law firm’s website, here are some of the things you need to think about.

Explain the Obvious

The things that are obvious to you may not be so obvious for readers without a law degree. Among the biggest mistakes you can make when writing legal blogs is not explaining things out in detail. By taking a step back and looking at how something is worded, you will have no problem making the appropriate changes. Making the blogs and content on your site easy to read and accessible will make keeping the reader’s interest a breeze.

Use Analogies When Possible

A great way to make complex legal issues easier to understand is by using analogies. Equating legal issues with everyday problems will help readers get a better sense of the points you are trying to make in your content. Your main goal when developing content for your law firm’s site is making it as accessible as possible. Taking common parts of everyday life and equating them to the legal issues you can help with can allow you to reach a person in need with ease.

Take Time to Explain In Detail

When writing content based on past cases you have handled, you will need to take the time to be as specific as possible. Prospective clients will want to know how well-versed you are in the particular type of law that pertains to the case they may have. Assuming the reader shares the same knowledge of legal issues you have is a recipe for disaster. Detailing the cases you have been involved in and how they may pertain to the issues a person is facing is a great way to humanize your firm.

Make the Story Engaging

Often times, the blogs on a law website will be very matter of fact and frankly boring. No one wants to read a boring blog that puts them to sleep. Working on making a blog engaging and fun is important and will usually help you attract more readers. Using the power of storytelling to relate the legal help you can provide can make your blog more entertaining and engaging.

Professional Help May Be Needed

If you are like most lawyers, then free time is not something you are familiar with. Without a fair amount of time, it will be very hard to craft meaningful and engaging content on your website’s blog. Instead of stressing over how to find time to write blogs for your site, you can employ a professional content writer to help out. An experienced content writer will be able to develop easy to read blogs that are filled with relevant keywords. The money paid to a writer for their services will pay off when you are able to increase the traffic to your website.

If you are ready to take your internet marketing efforts to the next level, then you need to contact Real Legal Marketing. We have helped many law firms achieve their marketing goals and can do the same for you.

Also Read: Content Marketing for Lawyers: 3 Ways to Win